Those businesses that had already embraced web-scale IT architectures and adopted platform ecosystem models (for resilience, data-driven automation and value exchange), were best placed to ride the storm. There were some who believed they had effective digital strategies, but who could not scale up in areas like remote-working, online-services and supply chains. During the COVID-19 pandemic, we witnessed some businesses that were quickly able to repurpose their capabilities to respond to the crisis, and some that found themselves unable to effectively continue their operations. Technology is not only a source of disruption but can also be an enabler of the flexibility and adaptability required to successfully negotiate the challenges of Cusps and navigate the uncharted territories of Event Horizons. These have the potential to derail even the most established business models and ways of living. Significant and disruptive advances in technology areas such as artificial intelligence (AI), quantum computing and the Internet of Things (IoT), together with wider societal and environmental shifts, will lead to a variety of disruptions that we refer to as Cusps and Event Horizons. As we journey toward 2024, we expect that the impacts of deploying digital technologies will become less predictable and manageable.
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